Services
I can help in a range of areas, from training and staff development, to freelance marketing, consulting and project management – see below for more information…
Marketing Campaigns
With over 20 years’ experience as a marketer across publishing, events, information services SaaS products and more, I have a lot to offer, and I still really enjoy getting hands on with campaigning.
If you find yourself short on staff or expertise and you want someone to deliver marketing campaigns in full, or just certain elements or sub-campaigns, I’d be delighted to help, and for a very reasonable day-rate.
Training & Development
I’ve delivered in-house and public training courses to training Topics include:
- B2B Marketing principles and practice: events/subscriptions
- Measuring marketing effectiveness
- Introduction/principles of business finance (for non-finance people)
- Marketing automation and CRM
- Financial modelling for events
- Financial modelling for Subscriptions
I’ve delivered public and bespoke/in-house courses in-person and online, as far afield as the US, Ireland, France and Belgium.
Business insights, analytics & Reporting
From subscription revenue modelling and investment/business-case forecasting, to data cleaning and analysis – I combine my commercial experience/knowledge with advanced Excel and data visualisation, to help you understand the levers/factors impacting growth.
I can work on a project basis, and I can also help to implement long-term reporting suites – connecting/merging different data sources to provide real time of near real time performance reporting to drive your business forward.
CRM & Marketing Automation Projects
An early adopter of marketing automation with a tech/development background; I’ve led multiple transformation projects to implement automation and CRM platforms for large and small businesses. I can help you with…
- CRM and automation strategy and evaluation
- Project management
- Training and team engagement
- Data management, integrations, workarounds and problem solving
- Marketing funnel, pipeline design and implementation
- Reporting, analysis and business insights
New product development & strategy
I have been lucky enough to have worked on some ground-breaking and high profile product launches including HSJ Intelligence, and a compliance monitoring platform for the financial services industry. I can advise and support on several areas of product development:
- large language modelling (LLM) and AI
- Robot Process Automation (RPA)
- Business plans, forecasting & revenue modelling
- Market/Competitor research & mystery shopping
- Customer identification and market sizing
- Product design, technology selection/evaluation/implementation
- Offshore services support
Let’s work together on your next project
Contact me – I would be delighted to discuss projects, training, freelance or advisory.